Team OUCH presented by Maxxis Team Camp

Fi’zi:k is gearing up for an omni-presence of a different nature at the 2009 Tour of California. While that leaves us short for time and words – it would be ill be befitting to go forward herewith without applauding Team OUCH presented by Maxxis.

Team OUCH pb Maxxis is fi’zi:k’s longest running US Continental sponsorship partnership. The partnership is not just a contract – they have been invaluable research and development partners and the most loyal of all of our iconic fi’zi:k logo bum partners, perhaps, since the beginning of fi’zi:k’s existence.

As the former incarnation as Team Healthnet pb Maxxis, the team was the fi’zi:k’s numero uno guinea pig group to use and test fi’zi:k bar gel and tape from the very beginning of the development process. That story will be posted separately. Suffice it to say, the tape that you see in the aftermarket today was very much a direct result of team testing and feedback from this partnership. As we have always said, one of key reasons for sponsoring cycling teams is for the purpose of authentic and in-field product development and testing. If it doesn’t work for the pros, it will never work for the consumer.


Fi’zi:k is honored to be a part of the all-new Team OUCH presented by Maxxis for the 2009 pro race season. The WINNINGEST team in North America stunned all with NRC Championship titles in 2008 when they were clearly labeled the all-new underdog after winning the NRC team titles for the last few seasons. Joining ’08 teammates Karl Menzies, Tim Johnson, John Murphy, Roman Kilan and Rory Sutherland (#1 in the 08 NRC standings) is 2006 Tour de France victor, Floyd Landis (yes, we said that). Unbeknownst to most, Floyd has been riding the Arione Carbon Twin Flex Wing Flex for the better part of the last two years. He’ll take the start line for the Prologue in Sacramento at the Tour of California on the new :k Ares TT saddle and will transition the next day back to his favored Arione Carbon for Stage 1.


Many thanks to Team OUCH pb Maxxis for their excellence in marketing and promotions. Many thanks to OUCH and to Maxxis for supporting this team and this shared dream alive.