ROLLING ALONG WITH FLY V AUSTRALIA P/B SUCCESSFUL LIVING

Fi’zi:k will be in the thick of it at the 2009 Tour of California. It’s live animation of passion, spontaneity, and high performance presence on the world’s premiere high performance saddles…and we want to see you out there!

THE SCOOP
Several weeks ago while fi’zi:k was making its annual Team Camp tour, we happened upon a meeting with the 1984 Olympic 4000m Individual Pursuit Gold Track Medalist, Steve Hegg. Hegg has been a long time fi’zi:k friend and has been directing and managing the Successful Living US Continental cycling team for the last four years. Each year Hegg approached fi’zi:k to sponsor, but each year we were inclined to decline simply due to bike sponsorship partnership criteria.

Late last year Hegg teamed up with an Australian group to form the Fly V Australia presented by Successful Living Professional Cycling Team. In so doing, they acquired a new bike sponsor, Parlee Bicycles. Parlee, while ultimately a manufacturer and distributor of framesets only, has always been a supporter of fi’zi:k saddles. You will always see fi’zi:k atop their complete bikes, in catalogs, at Interbike and most recently on their entire line of triathlon bikes at the 2008 Ford Ironman Kona World Championships. This time, we couldn’t refuse.

FAST FORWARD
“What do you think about the idea of assisting us with a motor home for the Tour of California” Steve asked.

With laughter, guffaws, and cynicism covered first, we started to calculate the numbers: number of impressions –vs- numbers of dollars and within two short weeks, the Team V Australia presented by Successful Living Powered by fi’zi:k Team RV was born.


FEBRUARY 12, 2009
The fi’zi:k RV is well on its way to Sacramento where we will meet up with Team V Australia presented by Successful Living to provide shelter and VIP treatment to the team for the next nine days. During that time, we’ll be displaying our new road Antares currently ridden by Ivan Basso, Dave Zabriskie, Carlos Sastre, Kim Kirchen, Michael Rogers, Trent Lowe and Ben Day, among others. You can also find us in the Scott USA/Columbia Sportswear booth as well as the Team V Australia booth.


Come grab a pair of :k cycling socks and (b)log in for stories behind the scenes, off the front and in the pack with the dot dot k.