Saturday, May 16, 2009

HISTORY OF THE FI’ZI:K BUM LOGO – Part 2

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2003: Shroeder Iron Pro Leads the Way with the Logo The history of the fi’zi:k bum logo continues from a January blog entry. Exact dates and...
Monday, February 23, 2009

ToC - HOW DID WE RATE? DAILY :K #6

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The 2009 Tour of California has come to a close but Powered:By fi’zi:k is not quite finished with our tour behind the scenes. With an estim...
Sunday, February 22, 2009

TOC – WE’VE COME A LONG WAY BABY - DAILY :K #5

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ROAD Magazine inquired this morning, “So what’s the full day entail for you?” As the 2009 ToC Team Bus supplier to the Fly V Australia pb Su...
Saturday, February 21, 2009

TOC – POWERED:BY FI’ZI:K - FROM INSIDE – DAILY :K #4, PART 2

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Inside Team Car OUCH THE DAY’s OBJECTIVES: The object of the day could be to win the stage, move up on GC, or move closer to securing a par...
Thursday, February 19, 2009

TOC – POWERED:BY FI’ZI:K - FROM INSIDE – DAILY :K #4, PART 1

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From Inside the Team OUCH Car... Team OUCH - fi’zi:k’s longest running US pro sponsorship partner - invited fi’zi:k into the team car for S...
Wednesday, February 18, 2009

TOC POWERED:BY FI’ZI:K, DAILY :K #3

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Cervelo Test Team's Carlos Sastre carrying bottles. FROM THE BACK – INSIDE THE PACK We often wonder if pro cyclists ‘notice’ the kits, ...
Tuesday, February 17, 2009

TOC POWERED:BY FI'ZI:K, DAILY :K #2: THE VIRGIN DUMP

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IT’S JUST GOES WITH THE TERRORITY…. When you’re in this deep…there are certain responsibilities that come with managing a team bus for a pro...
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